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GeneWize Life Sciences, Inc., Approved As New Member of Direct Selling Association

Orlando, Florida – September 24, 2009 – GeneWize Life Sciences, Inc. ("GeneWize"), subsidiary of leading consumer genomics biotech company GeneLink, Inc. (OTCBB: GNLK.OB, "GeneLink"), today announced that the Direct Selling Association ("DSA") has approved its application for full membership in the organization. GeneWize distributes its genetically customized health and beauty products via a network of independent "direct selling" affiliates.

GeneWize completed a one-year pending period required for full membership in the Direct Selling Association. During this time, the Company's product sales, Affiliate recruiting and compensation methods were reviewed to ensure full compliance with all provisions established by DSA's Code of Ethics. GeneWize joins the elite ranks of DSA's more than 265 active and pending member companies in the United States.

DSA is the national trade association representing companies that manufacture and sell products and services directly to consumers, primarily through an independent contractor sales force. Its mission is "to protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers." Each DSA member company pledges to abide by the Code of Ethics' standards and procedures as a condition to admission and continuing membership in the DSA. DSA's Code is enforced by an independent code administrator who investigates and prescribes remedies in response to sales force and consumer complaints against member companies.

The Code itself includes provisions requiring truthful disclosure of product information regarding price, grade, quality, quantity and availability. The Code expressly prohibits pyramid schemes, deceptive or unlawful consumer or recruiting practices, misrepresentation of earning or sales potential, inventory loading and unreasonable entrance fees.

Monte Taylor, CEO of GeneWize and GeneLink remarked, "GeneWize is pleased at the acceptance of our application so quickly after our first year pending period. We appreciate the DSA's acknowledgement that GeneWize's operations and policies comply with the stringent requirements of the Code of Ethics. We welcome the opportunity to be selected to participate in the DSA along with the highest regarded and most well respected organizations in the direct selling industry."

About GeneWize Life Sciences, Inc.:

GeneWize is the first direct selling industry company to focus exclusively on providing individually customized nutritional and skin care formulations based on a consumer's personal genetic assessment. The company's mission is to empower individuals to take personal responsibility and control of their health. Its LifeMap ME Nutrition System™, Healthy Aging Assessment™ and LifeMap Skin Care System™ offer a revolutionary new scientific approach to delivering formulations that truly address individual needs. GeneWize is committed to innovating and manufacturing the highest quality, scientifically proven health, beauty and wellness products. For more information on GeneWize, please visit: www.genewize.com

About GeneLink, Inc.:

GeneLink is a leading biosciences company specializing in consumer genomics. GeneLink's patented and patent pending technologies include proprietary genetic assessments linked to personalized health, beauty and wellness applications. Its DNA assessments provide information that enables the customization of nutritional products, skincare products and health maintenance regimens designed to fulfill individual consumer needs. For more information visit www.genelinkbio.com

About the Direct Selling Association:

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 265 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2008, U.S. direct sales were more than $29.6 billion with more than 15 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.

For more information on direct selling, DSA and its Code of Ethics, please visit the DSA website at www.dsa.org.

This release contains certain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in the press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement. GNLK disclaims any intention or obligation to revise any forward-looking statements, whether as a result of new information, future developments or otherwise.